Appeared February 2020
Published in Conservation Science and Practice
Earth Expeditions: Kenya Community Learning Leader Lily Maynard co-authored the article, “Maximizing biodiversity conservation through behavior change strategies,” which focused on conservation behavior research. The authors evaluated the current status of conservation behavior change techniques used by zoos, which are increasingly identifying as conservation organizations and used the framework to measure whether zoos are providing conservation behavior opportunities to their audiences of millions.
At right: Visual representation of the potential resources of mobilizing a conservation organization’s audience and the community near to a conservation species/issue.