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Engaging a global Facebook audience with conservation education

Appeared Summer 2019
Published in the Journal of Environmental Studies and Sciences

In “Engaging a Global Facebook Audience with Conservation Education” AIP alum Kristen Latzke and Cheetah Conservation Fund’s Laurie Marker and Heather Ravenscroft collected data from CCF’s Facebook page and analyzed Facebook activity in order to determine the best time to post to engage as many people as possible. They found that increasing engagement could increase the discussion of important issues in the field of conservation biology.