Wild Cat Conservation Needs: An Examination of Public Perception

Appeared November 2013
Published in Animal Keeper’s Forum

Chicago Zoological Society–Brookfield Zoo AIP student Brande Redfield surveyed zoo guests at the Crosley Zoo in Wheaton, Illinois, on the question: Has the zoo-going public been better educated to the conservation needs and efforts of large wild cat species or small wild cat species? Survey results in Wild Cat Conservation Needs: An Examination of Public Perception showed that zoo guests not only displayed a greater knowledge of large wild cats than small wild cats, but that they were also more familiar with non-native wild cats that they were with the wild cat species that could be found in the their own backyards.